Website URL
Founded 2008
UK License Yes
Support options Email, Live Chat, FAQ
Mobile Yes
Deposit Options Bank transfer, MasterCard, Visa, Neteller, Skrill, Trustly
Sports Covered American Football, Cricket, GAA Football, Motorcycling, UFC, Athletics, Cricket, Golf , Rowin, Virtual sports, Aussie Rules, cycling, Greyhounds, Rugby League, Volleyball, Baseball, Darts, Handball, Rugby Union, Basketball, eSports, Horse racing , Snooker, Boxing, Football, Motor Racing, Tennis

The name of William Hill is well known in the UK as sports betting.

William Hill started his gambling activity in 1934. At that time gambling different from race course was illegal. Throughout its history the company was sold several times – to Sean Holdings in 1971, Grand Metropolitan in 1988, Brent Walker in 1989, Nomura – the Japanese Investment bank in 1997. Now the company is owned by Cinven and CVC Capital partners.

It maintains multiple betting shops all over the country. Additionally to this it runs online sport betting, casino, bingo and poker sites.


Regarding the welcome offer don’t try to compare the site of William Hill with other sports book sites. Things at William Hills  are completely different. When you go to “Promotion” page you will notice that there is no mention of one. Usually the welcome offer appears as a ‘pop-up’, which for some of you might sound a bit odd.

After your registration you will probably decide to make your first bet. It should be minimum £/€5. Instantly you will get a free bet of the same value not bigger than £/€25. You will have to register a deposit to be qualified for this free bet. For the deposit you can use a debit or credit card, cash direct, bank transfer or a cheque.

Your first bet can be single or cumulateve. It must be placed on event(s) with odds bigger than 1/2 (1.50). When you make your deposit the promo code ‘F25’ must be used to qualify for this offer. Residents only from the UK, Ireland, Canada and the Netherlands can take advantage of this offer. It can be used only once.

The free bet should be used within thirty days. The free bet stake is not included in any winning.

The other promotions of William Hill can be found with no difficulties. For example, if your chosen ‘first goal scorer’, scored not the first, but the second goal you receive your money back as a free bet.

Both cash-out and in play-betting are allowed


Bonus Bonus Review Visit
1 Bet £10 and get £30 in free betsT & C Apply Review Visit

Opt in required. Min deposit £10. Max bonus £1000. 40x wagering requirements on bonus amount and free spins bonus funds. Bonus and free spins expire 7 days after opt-in. New Customers only. Player currency, country, game restrictions & terms apply


The traditional William Hill’s online sports betting site, which looked very good on a computer desktop was completely changed in 2016. The new one is a very simplistic, flat site that looks perfect on tablets and smart phones. The result from this radical overhaul is a design that has torn up the habitual sports book template.

And this definitely works. It’s great to see something different from the usual sports books looking like accountants’ spreadsheets.

The information given in the site is split in 4 tabs: Top Bets, In-Pay, Enhanced and Next Off. There is another tabs – it shows the most famous sports: football, horse racing and tennis. To open the other sports one simple click is needed only. And this approach definitely works very well.


Credit and debits cards (plus Entropay and Dinners Club), Skrill, PayPal, Neteller, Clickandbuy, WebMoney, Yandex, Qiwi and, are welcome at William Hill.

The deposit you can make should be at least £10, or £5 by Visa Debit. Every payment method has its own limit for the maximum deposit – you can check for details in the site. The deposits are processed immediately.

Regarding the withdrawals the minimum you can make is £5. And here again – Every payment method has its own limit for the maximum deposit – you can check for details in the site. Withdrawals take usually 1 or 2 days for eWallets and 7 to 10 days for bank transfers and cheques.


The new design of William Hill site is a real pleasure to be used – it looks especially fantastic on smart phones and tablets. There are no difficulties to be used even by new customers.

You will be nicely surprised when you see the welcome offer and other promotions.

The only recommendation for the site is to reorganize their customer support service. It should be made to help and support the users not confuse them even more.