Barcelona star should probably stick to the dayjob
When underwear manufacturers select a spokesperson and model from the world of football, they usually side with someone whose good looks and chiselled features best highlight their product. The Adonis-like bodies of David Beckham and Freddie Ljungberg are fine examples of this slightly homoerotic marketing technique.
Argentinean underwear producers Lody have not quite understood this principle, and have attempted to cut into the Calvin Klein/ Armani market share by employing the services of Leo Messi, a man whose face makes young children cry. Something tells me the slouch pose and baggy t-shirt combo will probably not have the punters rushing to emulate the greasy-haired forward. And is it me, or does it look like he’s been wearing those pants for about four days?
Still, he’s obviously doing something right, as he’s managed to land himself a Playboy model.
More slightly disturbing images after the jump.
See the official Lody site (where the Messi range is decribed as ‘Lingerie’)
[This Is Extra Time]