FC Copenhagen reward players with adult films

Jesper Grønkjær and co given unusual incentive

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In his 1943 paper A Theory of Human Motivation, psychologist Abraham Maslow showed businesses how best to motivate their staff. At no point on his famous hierarchy of needs pyramid, however, do pornographic films appear as a working incentive. Despite this, the folks at FC Copenhagen have been dishing art films as win bonuses:

One of the club’s sponsors, sex movie distributors BN Agentur, have promised the squad two porn movies every time they win.Laursen, Sionko and team mates have risen to the challenge – winning nine of their first 13 games to go one point behind leaders Odense.

Copenhagen, known locally as FCK, screen the films at their training ground – although they refuse to reveal who gets to keep them afterwards.

Club chairman Flemming Ostergaard said: “As far as I am concerned, there is nothing wrong with it.”

As a motivator for a team of young men, bongo would appear to be a winner, but we can’t see it working in the Premier League. Why would Cristiano Ronaldo want a copy of Buffy The Vampire Layer when he could get more money instead? You know, money to buy prostitutes with?

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